Viranda’s work with Chancery Square in mid-town Auckland took another sweet turn recently when it welcomed high-profile brand, Krispy Kreme to the fold. “The right tenant mix for a shopping centre is a crucial factor for overall success and we are delighted to secure such an iconic international brand” says Sara Sheldon, Senior Property Manager.
Krispy Kreme is an anchor tenant with a high profile location at the busy centre. Doughnut connoisseurs will be treated to an ‘Instagrammable store’, a first of its kind in the world. The store fit-out has been customized to offer shoppers the perfect setting for that ever-important social media pic.
Along with a major repositioning of the shopping centre in 2012, Viranda continues to work closely with Chancery Square to secure and manage tenants and identify opportunities to further enhance this vibrant brand.
The store opening for Krispy Kreme began at 7:30am today, but if a long queue for a sticky glazed doughnut isn’t on your hit-list, here’s a preview of inside the store.