Katrine joined the team in a temporary role in 2016. After the completion of a significant project, Viranda recognised her strengths at project management and increased her involvement across the business. Today, Katrine is the brand custodian and also champions the strategic direction, taking a leading role in change and operations management.
Together with a boutique team, she is responsible for the marketing and communication deliverables to generate new business and grow the brand profile of Viranda. She enjoys seeing the positive outputs from marketing campaigns, along with collaborating with Viranda’s Board, the wider team and external creatives.
Before joining Viranda, Katrine was a Project & Client Relationship Manager for Gentrack (a software organisation) where she honed her business analysis and change-management skills while working on the Meridian brand. She then managed a family business in the arborist space, and with a keen interest in health & fitness – created and event-managed the Omaha Half Marathon in a voluntary capacity.
Katrine is from the United Kingdom where she studied project management and completed an Industrial Design degree in Edinburgh, Scotland. A short stop in NZ during a backpacking trip around the world, led her to settle permanently in 2000.
Outside of work, she enjoys jogging the coastal trails in the Rodney District and spending time with her husband and teenage children. Intrepid travel is also a long-held passion!